Project Purpose
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Lead on Purpose


Prioritize your Life on Purpose

Saturday, APRIL 14, 2018  


10:00 am-3:00 pm

3-4 pm optional happy hour celebration

WeWork City Center (3rd Floor)
1111 Broadway, Oakland, CA 94607

1-min walk from 12th Street Bart Station
Parking Garage and Street Parking Nearby


Are you striving to live and lead in a way that reflects your values and purpose?  

As leaders, entrepreneurs, teachers, and creatives, we are often pulled in competing directions when we are up to big things.

We all need dedicated time and space to get grounded in who we are and what we are meant to do - our unique purpose in the world.

Join us for our next gathering on April 14, 2018!


The Arc of our work INCLUDEs:

  • Creating a vision for living and leading on purpose
  • Making decisions and taking aligned action
  • Responding to obstacles
  • Designing our life to reflect our values and priorities
  • Using reflection and inquiry as tools for continuous improvement
  • Tapping into the wisdom of the collective



Visionary Leadership

(June 23, 2017)


Our journey started with an introduction and taste of the year long curriculum. We created vision maps which inspired and grounded us in our purpose. We explored how to take action in ways that are aligned with our purpose and how we can use awareness and self-compassion when we encounter obstacles on the journey.  



Overcoming Obstacles

(Sept. 23, 2017)

On September 23, we focused on developing the capacity and courage to respond to obstacles that inevitably arise when we are doing work that is in deep alignment with our heart and soul.  In this experience, we released the blockages that no longer serve us and reconnected with our past, present and future selves!  



Aligned Decision-Making

(Dec 9, 2017)

We focused on how to make daily decisions and take action that is reflective of our higher purpose, which means saying “no” more so that we can say “yes” to what is essential and aligned with our purpose. 



Prioritize Your Life  

(April 14, 2018)

Join a supportive community of purpose-driven leaders to design the home and work life you want.  Imagine your life on purpose where you make intentional choices about your time, energy and resources and make an exponential impact in your work.



Register with others and enjoy our special group rate of $399 for 3 people!



Register now for April 14 on Prioritize Your Life On Purpose

Choose one of our sliding scale options:

$399: Contributes to our Pay it Forward fund

$299: Compensates for facilitators' time & operating costs

$199: Covers food & venue and event materials

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Pay it forward. Help us build a diverse community.

Pay it forward by pitching in to cover the cost of the event or sponsoring a future leader on purpose!

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Our intention is to make this offering accessible to all!
If you are unable to pay at this time, scholarships are
available as well!


“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

― Harriet Tubman


What people love about the EXPERIENCE!

"The experience was calm, reflective, well-deserved me time!" 

-Gina P.
"I knew in my heart, mind, and gut that I would grow from the Lead On Purpose event. Not a single disappointment. My life is taking turns I didn't believe were possible!"

-Amy A.
”Because growth and challenges happen in real time, I highly recommend working with Lead On Purpose so that you can set up a solid foundation to perform at your highest level.  #LeadOnPurpose creates an environment that will inspire you to ask the deepest questions about your true self, so that you can be your best self.  #LeadOnPurpose is about living with true FREEDOM!  

-Saeeda H.
"It was really transformative for me... I figured out how to leverage my strengths...I started things I would never have imagined after Project Purpose."

-Paul M. 
Watch the video below to find out more about Paul's experience on Overcoming Obstacles...

About the Organizers

Belinda Liu and Stephanie Ervin form Project Purpose, a team of coaches and leaders of purpose-driven organizations who are here to support you to do the inner and outer work to support the fullest expression of your purpose.

We have been doing this work for ourselves and our clients collectively for over 40 years.



Belinda Liu is a teacher, community builder, and social entrepreneur. For over a decade, she worked in the urban public education system to create thriving environments for students to learn and adults to lead. Her superpowers are shining a light on people’s strengths, bringing them out into the world, and creating intentional learning communities.

Belinda is a Teach for America alumni, Fulbright China Scholar, and featured Huffington Post blogger on redefining success and using tech for human connection. She holds a Masters in International Education Policy from Harvard University.


Stephanie is a thought leader who specializes in adult learning and intuitive coaching. Over the past decade, she has founded, designed, and led strengths-based leadership pathways in large public education institutions. Her award-winning work on action research and communities of practice (CoP) has been featured in Mills College’s research publications.

Stephanie is an east bay native, born and raised in Oakland, California. Her grandparents, of Cherokee and Mexican descent, migrated from Carlsbad, New Mexico in 1965.

Today, Stephanie supports leaders to create positive work cultures, design optimal learning environments, and operationalize their core values, so that each and every individual in their organization can thrive.

She is currently the Founder of Engage Mindfully, a movement to strengthen emotional intelligence in the world.